Holographic Fashion - VFX Short Film (creating the Environment & Lighting)

On the bottom right I have included the three still renders of the scene that I have created for the background used within the short film. The very first thing that I had to do, was get some ideas as to how the environment would look like through keeping the style of the short film in mind as well as thinking about the mood and what impact I wanted to create in the end result. So I started gathering reference for the environment. Once I understood what the effect was that I wanted to create I started looking at movies and even games where they use the same hologram effects. Movies such as Minority Report, Iron Man and even Avatar was very helpful in making decision such as how dark should the room be and what the furniture designs should look like.

On the right is the first shot within the movie, or otherwise known as the opening shot, the main shot. I this Scene most of the visual effects are taking place. This scene is also the longest out of the three scenes. This short film the environment is essentially a design studio within the fashion designer's home, so within this shot I really want to bring across this realization. Although the scene is quite dark you are still able to see the slight sight of a couch within the background as well as a coffee table, bringing across that home feeling, there is also a staircase in the background lit up on every step bringing it out just a bit, suggesting that there is more to the room than meets the eye. The chandelier hanging from the roof is relatively quite big and almost like a exhibition  piece. The whole environment is quite stylized in a very futuristic way to show that this scene takes place within the future.

On the right is the second shot used within the short film. Within this scene you don't really see much of the environment, as the main focus for this scene was the hologram projector located on the floor. I have also included a small piece of the table shown within the first shot to give a sense of direction within the scene in this new shot; to show that this shot still takes place within the same scene. The shelves that I have placed on the wall, creates a great sense of composition; without those shelves, the wall seemed really empty and it didn't really round off the scene all too well. The aim was to make the hologram projector the point of attraction. See how the surroundings of the hologram projector is really dark where the hologram projector itself is really lit up to incorporate the 3D model hologram later.

On the right I have included the render of the third shot used within the short film which is also the very last scene before the credits. This shot uses is the same scene as the other shots but in order to make the audience aware that it is the same scene/ room; I made sure that I make the chandelier visible which is a very noticeable assets seen in the first shot. This shot is the shortest shot within the short film. In this shot I am kind of making the final decision in using that particular dress. Again there is not much furniture within the background. As in the other shots I wanted to create a creative but yet professional feeling to the environment and the design of the environment is very futuristic and has that clean look to it.

While I was creating the lighting I had to consider how dark or how light I wanted to have the background. 

The lighting was aimed at creating an illumination effect as a result of the bright holograms shown in shot 1 and two; where it contributes a lot to the lighting of the room.

I modelled all the assets in the scene as well as creating all the textures and materials used on the assets.